About us

Charlie Tells was founded by two childhood friends, Johanna Englundh Edlund and Sophia Linderstam, with a desire to create a brand for children that is based on a story.

"We are both mothers and understands the importance of good and well produced products for children. We want to encourage children's imagination and give them something extra." 

By creating a "Charlie Tells" fairy tale, children can be engaged in the story and its characters. They can follow their favorite character and hopefully they become lifelong friends.

 We only use fine, soft qualities and have a high standard in comfort and design. Many of our fabrics are organic and part of our collection is knitted in Kinna, Sweden. We make clothes for children 0-6 years. 

Our illustrations and prints are hand painted in aquarelle by Sophia Linderstam.

The concept of Charlie Tells is constantly evolving and we are happy to welcome you on our journey. It has just begun."

Love