Privacy Policy

1. Introduction

Charlie Tells AB, org. No. 559045-6868, ("Charlie Tells") works to ensure that your privacy is protected by your use of our services. This privacy policy applies only to Charlie Tells customers and users of our online services. We will process your personal information in this way and for the purposes set out below.

2. Who is responsible for your personal data?

The Swedish company, Charlie Tells, is responsible for the personal data you send to us in accordance with current data protection legislation (EU Data Protection Regulation EU 2016/769 (hereinafter "GDPR") and the supplementary Swedish national legislation, including the Data Protection Act, 2018: 218).

3. Who has access to your personal information?

We only transfer your personal data to third parties so that we can provide our services to you, e.g. freight forwarders in connection with the delivery of goods, media agencies for the distribution of newsletters and credit information or debt collection agencies for credit information checks, identity checks and debt collection.

We never pass on, sell or exchange your personal information for marketing purposes to third parties.

The transfer of your personal data may take place to third countries, but only provided that appropriate protection measures have been taken to ensure the privacy of the personal data in accordance with the privacy legislation in force at any given time. Information about what safety measures are taken can be obtained by contacting us.

4. On what legal basis is the data processed?

We will process your information in order to fulfill our obligations to you in accordance with agreements entered into (GDPR art 6.1 b). We will also process your personal data to market our products and services, which is a legitimate interest of Charles Tell (GDPR, art 6.1 f).

We will also process your personal data to the extent necessary for us to fulfill legal obligations incumbent on us (GDPR art 6.1 c).

We can not enter into an agreement with you, and fulfill our obligations under the agreement, if you do not provide the requested information. You always have the right to say no to marketing, either by contacting us at or by using the "Un-subscribe" button that is always available in our marketing.

5. What personal data do we process?

When making a purchase on, information about the purchase (cash receipt information) and the cardholder are registered, as well as the customer's name, delivery address, telephone and e-mail address.

6. How do we use your personal information?

We may use your personal information for the following purposes:

a) To create and manage your personal account at

b) To process your orders and returns via our online services

c) To send you SMS notifications about delivery status

d) To contact you in case of any problems with the delivery of your goods

e) To answer your questions and inform you about new or changed services

f) To send marketing offers such as newsletters and directories

g) To inform the winners of online competitions

h) To manage your account by performing credit checks

i) To collect certain personal data from external sources, information and address updates

j) To confirm that you have the statutory minimum age for making online purchases

k) To send you surveys that give you the opportunity to influence our offers and services

l) To test and improve our systems that provide our services

m) To administer Charlie Tell's various customer registers

The processing takes place in accordance with current legislation and means that personal data is not stored for a longer period than is necessary with regard to the purposes of the processing. For marketing purposes, information on purchase transactions older than 3 years is not used. However, high security and confidentiality are always observed in all handling of personal data.

7. What are your rights?

Right of access:
You have the right to request information about the personal data we have about you at any time.

Right to data portability:
Each time Charlie Tells processes your personal information in an automated manner after your consent or under an agreement, you have the right to have a copy of your data in a structured, regular and machine-readable format transferred to you or another party. It only includes the personal information you have provided to us.

Right to Correction:
You have the right to request correction of your personal data if they are incorrect, including the right to supplement incomplete personal data.

Right to delete:
You have the right, if the conditions exist in accordance with applicable personal data legislation, to request that Charlie Tells delete your personal data.

Right to refuse the processing of personal data due to a legitimate interest:
You have the right to refuse the processing of your personal data based on Charlie Tell's legitimate interest, if the conditions exist in accordance with applicable personal data legislation.

Your right to refuse direct marketing:
You have the right to refuse direct marketing, including profile analyzes performed for direct marketing purposes.

Right to Restriction:
If the conditions exist in accordance with applicable personal data legislation, you have the right to request that Charlie Tells restrict the handling of your personal data.

8. The right to lodge a complaint with the supervisory authority

If you believe that Charlie Tells is processing your personal data incorrectly, you have the right to submit a complaint to the supervisory authority (

9. Updates to our Privacy Policy

We may need to update our privacy policy due to changes in law or for security reasons. The latest version of the privacy statement is always available on our website. We will notify you of any significant changes to the Privacy Policy, such as the purpose of the processing of your personal data or your rights.

10. Personal data controller

Charlie Tells AB

Organization number: 559045-6868
VAT registration number: VAT SE01559045-6868